“Promotional Tricks: Promotion is the most popular form of marketing for massage therapists, mainly due to the low cost and easy implementation. Some of the most effective promotional techniques are: networking; holding open houses, presenting workshops and demonstrations; writing articles about your services or general well-being for local newspapers, magazines and newsletters; having booths at community events, health expos and state fairs; sending direct mail pieces and newsletters; providing your services at conventions, store openings, sporting events and at malls during the holidays; obtaining referrals; offering specials and incentives; wearing massage apparel; and having professional brochures and business cards. Personalized items such as pens embossed with your name and logo also fall under the category of promotion, even though they are commonly referred to as specialty advertising. In this article we explore several of these promotional techniques.”
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