“Signage: Important Marketing Tool for Small Businesses. Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers, but how? This can be achieved in an easy and rapid way: through the use of effective signage. By putting a company name, logo, and contact information on things like window decals, car door magnets, and lawn signs customers are quickly introduced to your business for a very small investment. Some trial and error may be involved, but always be sure to ask your customers how they heard of you so you can get direct feedback on what works the best for your company.”