AMTA Mission and Goals

The mission of the American Massage Therapy Association is to develop and advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity.

To serve its members, the public and the profession, the AMTA pursues the following goals:

1. To establish massage therapy as integral to the maintenance of good health.
2. To increase public awareness of the massage therapy profession.
3. To promote high standards in providing massage therapy to the public.
4. To increase access to quality massage therapy for all persons.
5. To be an influential member of the health care community.
6. To be a leader and a resource for issues in the field of massage therapy including: definitions; practice and education standards; legislation and regulation.
7. To enhance the professional development and personal growth of members.
8. To continue AMTA’s growth, development, organizational effectiveness and visibility.

In pursuit of the above goals, AMTA will be guided by the values of care and competency.

This Code of Ethics is a summary statement of the standards by which massage therapists agree to conduct their practices and is a declaration of the general principles of acceptable, ethical, professional behavior.

Massage therapists shall:

1. Demonstrate commitment to provide the highest quality massage therapy/bodywork to those who seek their professional service.
   
   
2. Acknowledge the inherent worth and  individuality of each person by  not discriminating or behaving in any prejudicial manner with clients and/or colleagues.
   
   
3. Demonstrate professional excellence through regular self-assessment of strengths, limitations, and effectiveness by continued education and training.
   
   
4. Acknowledge the confidential nature of the professional relationship with clients and respect each client's right to privacy.
   
   
5. Conduct all business and professional activities within their scope of practice, the law of the land, and project a professional image.
   
   
6. Accept responsibility to do no harm to the physical, mental and emotional well-being of self, clients, and associates.
   
   
7. Refrain from engaging in any sexual conduct or sexual activities involving their clients.